Slowly, but Surely…
Adam Blair • December 04, 2016 • 8 Comments
We were exhibiting at the Ideal Home Show Christmas in London (England) last week.
It’s become sort of an annual tradition for PUMP, with this being our third time attending the show.
The show gives us the chance to let a wide cross section of people try PUMP out.
By sheer co-incidence, one of the people working on the stand next to us (for Orbit sound) — Henry — came rushing up to me on the first day, beaming;
“Oh my god, I can’t believe you’re here! I literally just bought a set of your in-ears last week. They are absolutely amazing!”
Thinking that this was just a (pleasant) co-incidence, we continued with the show, along with the obligatory drinking sessions that always seem to accompany these shows in the evenings…
But after the second day, I started to notice a pattern.
Whereas in previous years, the comments from people were along the lines of “whats PUMP then?” or “are they any good?”…
…now, they had moved much more towards “oh, I’ve heard of PUMP. They’re supposed to be really good aren’t they?” and “I already own a set of your in-ears and I love them. What else have you got?”.
Of course I’m not suggesting that everyone at the show was familiar with PUMP, but it was a seriously noticeable jump from last year (which in itself was a jump from the year before, when we’d just started out).
It makes me so happy to hear comments like this from the people that matter; PUMP Users.
And I’m glad that slowly, but surely, we are making headway in to the mainstream…
P.S. Have you backed the PUMP MIX Wireless launch campaign yet?
(if you have any questions about the campaign, email us :-)
All the best,