Adam Blair • December 07, 2018 • 40 Comments
We’ve been far too “quiet” recently.
But over the last months we’ve worked out exactly where we’re taking PUMP Audio in 2019…
Here’s what we’ve got planned!:
We’ve been quietly working on a brand new design for a PUMP Bluetooth Speaker!
It’s going to be a home/office speaker with a lot of power, high volume with no distortion.
It’s going to look really classy and have the PUMP sound signature.
You’ll be able to “daisy chain” multiple speakers together in different rooms, or the same room, to create a whole sound system.
Recently we’ve been working on the bass response and how to achieve the PUMP sound signature in a Bluetooth speaker — something no one has managed to do before.
The latest prototype sounded AWESOME and the next prototype (which is en route from the factory as we speak) should incorporate some design tweaks that will hopefully make it sound even better…
We’re going to price it really keenly as well (see below!).
I don’t think we’ll be doing a crowdfunding launch, where more than 10% of the sales price goes in fees to the platform and payment processor.
We’ll just launch it directly to our Friends by email, probably with a Launch Discount code.
The plan is to do a name competition for the new speaker — if you have any initial ideas, please leave them in the comments below!
We’ll be making PUMP products cheaper…
We’re already redesigning the packaging so that it’s cheap for us to make and cheap to ship.
That’s so that we can sell them to people, well, cheap!
I go in to detail on why and how we’re doing this in the Investor Memo (called “The State of PUMP” that we’ll be releasing to Investors soon) but suffice to say that we want to be much more price competitive so that more people can afford PUMP headphones.
What we’re NOT going to do is alter the sound or build quality of the headphones themselves, or reduce the service to our Friends and Users.
PUMP headphones will still have the same “wow” factor, but it will be done in a smarter way.
We’ll be introducing new colours…
In October we polled our Friends to ask which colour headphones they’d like to see from PUMP Audio in the future.
The answer was pretty conclusive.
The vast majority (87.7%) wanted to see more than just Orange and Black from PUMP.
For this reason, and also feedback from retailers, this is exactly what we plan to do (again, more info on this can be found in the State of PUMP memo to be released soon!).
We’ll be doing a “mini” Investment round…
In early 2019 we’re planning to do a mini Investment round to allow our Friends to become shareholders in PUMP Audio.
The funds from the mini-round will be used to drive forward with the plans we’ll outline in the State of PUMP memo.
We’re hoping to have the memo printed and delivered to current Investors by the week after next.
If you’re not a current Investor in PUMP Audio but are interested in getting details about the next funding round, you can do so here.
Have a wonderful weekend, whatever you’re up to!