PUMP vs Beats

On 14th February 2015 we conducted a blindfold test at the Westwood Cross shopping centre in the UK.

The objective was to find out which earphones people preferred the sound of; PUMP Audio or Beats Tour.

They were asked to put on a blindfold and listen to 2 sets of earphones, and then choose which ones they preferred the sound of.

There were 2 data sets, meaning that sometimes PUMP was listened to first and sometimes Beats were listened to first.

52 people took the test.

These were the results:

– 2 of the tests were void (because one person said “I don’t like beats” and the other person removed the blindfold too soon).

Of the 50 valid tests:

– 13 said they preferred Beats Tour

– 37 said that they preferred PUMP

We conclude that in this test, 74% of people preferred the sound of PUMP Audio IEM to Beats Tour.

We filmed the test continually and although we don’t plan to make the video public (because there were private conversations and the people taking the test did not sign a broadcast release), we will make it available to any governing agencies who ask us to substantiate the claim.