“Why so much cheaper?”
Adam Blair • June 09, 2017 • 1 Comment
A common question we’ve been getting quite frequently since the launch of DECKS yesterday has been:
Why are DECKS so much cheaper than the old PUMP Pure that they replace?
Surely if they are are £50 cheaper (than the original PURE price) then we must be cutting corners somewhere, right?
Since our decision to try to become a “household name” rather than a niche brand, one of the biggest things we’ve done is to cut right down on our MSRPs.
Well, the feedback we’ve got from virtually ALL retail buyers has been that when you’re really established (like Beats or BOSE, for example) then you can pretty much name your price for your products.
…and although people may complain, many still buy them.
But when you’re a new entrant to the market, you have to be much more price competitive if you want to get in to mainstream retailers.
And that’s the reason we’ve gone the route of reducing prices of ALL our models.
While doing this, we’ve added features
As with Pure, DECKS have a high quality 1/4″ Gold plated jack.
But unlike Pure, DECKS have the following brand new added features:
1) Volume control and control button;
2) Two lengths of audio cable: 1.2M and 2.4M;
3) A high quality PUMP hard carry case.
We’ve also made some engineering tweaks to the drivers which mean that now their frequency response is even wider, and also added the new style of high end PUMP packaging.
In a nutshell, what we’ve done is taken an awesome set of headphones — Pure — that were already significantly cheaper than the competition and added the above features, which make them even nicer.
And then REDUCED the price.
Some would call it madness, but we call it progress…
Have a great weekend, whatever you’re up to!
P.S. A few more images of DECKS for you…